Relationships are built on trust, respect, and communication. Therefore, how you handle customer conversations is pivotal.

Especially now, in an age where customers want resolution fast, if not immediately, and on any comms channel they choose, at any given moment. Automating conversations to serve customers on their terms is the only way forward. However, getting these conversations right is an art form that requires deep understanding and technology that enhances the customer experience. You understand your customers, but do you have the right technology?

The right technology uses natural language, learns from every conversation, and can be empathetic. This is what conversational AI (CAI) is designed to do! The beauty is that CAI is freely available to try out.

While CAI technology can feel daunting at first glance, it's easy to use. You do not need tech skills, so whether you are a CEO, an IT professional, or just beginning your career, conversational AI (CAI) is accessible. To start you on your journey and provide you with valuable insight into creating meaningful conversations that dramatically impact your enterprise, Cognigy invites you to read our Cognigy Special Edition - Conversation Design For Dummies e-book!

We know that customers are the heart and soul of any business. So, ensuring their customer service journey is reliable, consistent, and impactful is paramount to a thriving business.

The first step to automating successful conversations is to truly understand your customers' needs and the many reasons why they will need your support.

  • What is most important to them?
  • What kind of customer service experience do you think they anticipate?
  • How do they feel when they finish with a customer service call?

How do we ensure our customer solution is as diverse and adaptable as the customers you serve?

As you navigate and create long-lasting, compelling automated customer service experiences, these questions are a vital starting point.

Viewing service through the lens of your customers will ensure that the conversations you build provide streamlined support via AI chatbots.

The impact of creating satisfying automated conversations is multifaceted. Providing fast answers to customer queries frees your customer service agents to handle more complicated issues. Ensuring that the conversations you design effectively resolve and support customer inquiries will help keep customers loyal to your enterprise.

We have all experienced service calls where we are bounced around from IVR to webchat and back again because the chatbots are insufficient. Whereas CAI is natural language and delivers an elusive human touch to every conversation, ensuring customers feel heard and their needs understood.

In our world of instant gratification, automated conversations must meet the desire for rapid solutions.

Conversation Design For Dummies, a Cognigy special edition, is your toolkit for uncovering what you need to consider when creating text or voice chatbots using conversational AI. The topics covered in this guide include:

  • Understanding what CAI is and how companies can benefit from implementing it
  • Getting started with conversation design
  • Learning how to create a bot in CAI using Cognigy AI
  • Reviewing several concepts associated with designing conversations
  • Examining what goes into designing for voice and phone
  • Looking at how to go about creating a new project
  • Knowing the necessary design concepts, you need for success

We hope you will unlock the magic of conversational AI to support your enterprise by reading this book!

Download now