Agenda
AI-first CX, made real.
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Wednesday, March 1108:00 - 20:00 / Afterparty until 12 am
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8:00Morning Coffee & Badge pickup
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9:15Opening Keynote
09:15 - 10:15
Expert Session
Speakers: Philipp Heltewig, CAIO @NiCE & Scott Russell, CEO @NiCE
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10:15A warm welcome from your hosts
10:15 - 10:30
Hosts: Ikenna Azuike Journalist & Presenter @IkennaAzuike and Sarah Halley, Director PreSales Engineering, AI @NiCE Cognigy -
10:30Fabletics: How the world’s largest digitally native activewear brand scales retention with agentic AI
10:30 - 11:00
enterprise case study
Speaker: Jack Roberts, Senior Global Director, GMS Technology and Applications @FableticsOS
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11:00Networking, Tech Labs & Expo Zone
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11:45Lufthansa Group: Agentic AI agents take the lead in a globally unmatched Conversational AI deployment
11:45 - 12:15
enterprise case study
Speakers: Edgar Marques, Product Owner and Rosa-Maria Kern, Product Owner @Lufthansa Group
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12:15Generali: Strategy and best practices. How agentic AI turns into an enterprise growth engine
12:15 - 12:45
enterprise case study
Speakers: Cristian Sidoti, Head of AI & Automation Strategy and Adoption & Michele Loverre, Smart Process Automation Project Leader @Generali
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12:45Openreach (British Telecom): How Proactive AI took Trustpilot from 2.0 to 4.7
12:45 - 13:15
enterprise case study
Speakers: Chris Herbert, Director of Customer Service, Eifion Lloyd, Senior Manager Customer Enablement & Strategy @Openreach, part of British Telecom, & Giles Bryan, GM of Proactive AI @NiCE Cognigy
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13:15Networking Lunch, Tech Labs & Expo Zone
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14:45Entertainment
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15:00COGNIGY: Product Keynote
15:00 - 16:00
Expert Session
Speakers: Thys Waanders, VP of Transformation & Sebastian Glock, Director of Product Marketing @NiCE Cognigy
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16:00The decisions that mattered: From market noise to measurable impact
16:00 - 16:40
Enterprise Panel
Speakers: Stefan Weih, Head of Operations Digital Transformation @Allianz Partners, Edgars Ozolnieks, Director AI & Process Enablement Solutions @Circle K, Lora Ross Lawson, Vice President of Contact Centers @Careington, Tjeerd Schopman, Manager AI Automation @Vattenfall, Dr. Bernhard Kirchmair, Group Vice President, Digital Business & Partnerships @Heidelberg MaterialsModeration: Jarrod Davis, Senior Product Marketing Manager @NiCE Cognigy
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16:40Refreshment break
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17:10Award Ceremony & Drinks
17:10 - 17:55
Success Stories
Presenter: Matt Greenslade, Director Customer Success @NiCE Cognigy -
17:55Session Closing
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18:00Dinner, Tech Labs & Expo Zone
18:00 - 20:00
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20:00Afterparty & Entertainment
20:00 - 00:00
Entertainment
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Thursday, March 1208:00 - 17:30
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8:00Morning Coffee, Tech Labs & Expo Zone
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09:15Conference OpeningHosts: Ikenna Azuike Journalist & Presenter @IkennaAzuike and Sarah Halley, Director PreSales Engineering, AI @NiCE Cognigy
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09:30Allianz: Mastering Agentic AI and building high-impact agents
09:30 - 10:15
Enterprise Case Study
Speaker: Benno Schindler, Lead of Conversational AI Tribe @Allianz Technology
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10:15Schwarz Group: The path to Europe’s largest agentic AI workforce – data sovereignty meets innovation
10:15 - 10:45
Enterprise Case Study
Speakers: Christian Wuttke, Director Chat & Voice Technology & Amelie Fischer, Team Lead Conversational Engineering @Schwarz Group
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10:45Networking, Tech Labs & Expo Zone
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11:30Tech Deep Dive: From launch to orbit - operating Cognigy in production
11:30 - 12:00
Tech Deep Dive
Speaker: Alex Miller, International Enablement Manger AI @NiCE CognigyParallel Session, Tech Hall
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11:30Accenture, Deloitte and Microsoft: Redesigning the Enterprise for Agentic AI
11:30 - 12:10
Expert Panel
Speakers: Alexander von der Goltz, Conversational & Agentic AI in Customer Service @Accenture Song, Stephan Schuessler, Partner – Lead Intelligent Automation & C.AI Transformation @Deloitte, Eti Leshem, Sr. Account Technology Strategist @MicrosoftParallel Session, Main Hall
Moderation: Liz Miller, VP and Principal Analyst @Constellation Research
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12:00Tech Deep Dive: The interconnected Agentic world - Tools, MCP, Apps and beyond
12:00 - 12:30
Tech Deep Dive
Speaker: David Scheier, Team Lead @ Team X / AI Innovation @NiCE CognigyParallel Session, Tech Hall
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12:00PostNL: Inside an agentic AI strategy for personalized metachannel experiences
12:10 - 12:40
Enterprise Case Study
Speakers: Jeroen Manten, Director IT & Merel Donkers, AI Innovation Lead for Digital Channels @PostNLParallel Session, Main Hall
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12:30Tech Deep Dive: Beyond the phone number - the rise of multimodal voice experiences
12:30 - 13:00
Tech Deep Dive
Speaker: Dilek Imseytoglu, Group Product Manager @NiCE CognigyParallel Session, Tech Hall
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12:40NiCE: The AI-First Contact Center
12:40 - 13:10
Expert Session
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13:00Networking Lunch, Tech Labs & Expo Zone
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14:30SKY: How Agentic AI transforms CX - Leading to better interactions than before
14:30 - 15:00
Enterprise Case Study
Speakers: Dennis Kubitza, Vice President Digital Experience and Christian Patz, Senior Vice President Customer Operations @SKY -
15:00Keynote: The rise of intelligent CX
15:00 - 15:45
Expert Session
Speakers: Julie Ask Founder & Analyst @Julie Ask Advisory & Derek Top, Principal Analyst & Research Director @Opus Research
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15:45Conference Closing
15:45 - 16:00
Speaker: Philipp Heltewig CAIO @NiCE -
16:00Open Networking with Coffee & Cake
16:00 - 17:30
