NiCE Cognigy positioned as a Leader in the SPARK MatrixTM: Conversational AI Platforms (CAIPs), 2025 by QKS Group

• The QKS Group SPARK Matrix™ provides competitive analysis & ranking of the leading Conversational AI Platforms (CAIPs). 
• NiCE Cognigy, with its comprehensive CAIPs solution Cognigy.AI, has received strong ratings across technology excellence and customer impact. 

06 Jan  2025: QKS Group announced today that it has named NiCE Cognigy as a leader in the SPARK Matrix™: Conversational AI Platforms (CAIPs), 2025. 

Amandeep Singh Khanuja, Principal Analyst and Practice Director at QKS Group, stated: "NiCE Cognigy brings a structured and extensible approach to the Conversational AI Platforms market, combining autonomous agent capabilities with the governance and integration depth required for enterprise use. Its multi-model orchestration engine, prompt-driven development framework, and strong voice automation support allow organizations to manage complex, context-dependent interactions with greater consistency and control. As enterprises move towards more adaptive and reasoning-based systems, NiCE Cognigy offers a balanced foundation that supports scalability, operational clarity, and reliable performance across diverse deployment environments.” 

The QKS Group SPARK Matrix™ includes a detailed analysis of the global market dynamics, major trends, vendor landscape, and competitive positioning. The study also provides a competitive analysis and ranking of the Conversational AI Platforms (CAIPs) providers in the form of the SPARK Matrix™. The study also provides strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market positions.

Philipp Heltewig, Chief AI Officer at NiCE and GM at NiCE Cognigy, said: “Being named a Leader in the QKS Group SPARK Matrix™ for Conversational AI Platforms reflects our focus on delivering enterprise-grade AI at scale. This recognition highlights the real customer impact our platform delivers, helping organizations improve service quality, resolve issues faster, and provide consistent experiences across voice and digital channels.”  

Find our more and download the report here: https://www.cognigy.com/qks-spark-matrix-for-caips-2025

About QKS Group 

QKS Group is a global analyst and advisory firm helping enterprises, technology vendors, and investors make trusted, data-driven decisions. Our portfolio spans the flagship SPARK Matrix™ evaluation framework, SPARK Plus™ analyst advisory platform, QKS Intelligence™ for market and competitive tracking, and QKS Community™ for CXO leaders and practitioners. All offerings are powered by a Human-Intelligence-driven framework and QKS’s closed-loop research methodology - integrating expert-led insights, quantitative modeling, and continuous validation to deliver credible, outcome-focused intelligence. 

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Media Contacts: 
 Shraddha Roy  
PR & Media Relations 

QKS Group   
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Email: shraddha.r@qksgroup.com