Crafting Engaging Experiences using WhatsApp’s Interactive Messages

5 min read
Alexander Teusz
Authors name: Alexander Teusz November 12, 2021

Users expect their experiences with brands to be fast and frictionless where they can access clear information immediately and have their questions swiftly handled. 

To address this need, WhatsApp Business introduced the interactive message template, which goes beyond the standard WhatsApp message and media message template types. It means that the platform's chunky lists of text alternatives can now be replaced with clear, simple, and interactive components to messaging like a button.  

Each interactive messaging option gives users a simpler way to find and select what they want from your business on WhatsApp. The following messages are considered interactive: 

  • Reply Buttons: These are like the Quick Replies that allow users to make quick choices (each option is a button) in response to any chatbot’s question or context during a 24-hour period.

  • List Messages: These give users a more straightforward and consistent way to choose what they want at a particular part of the conversation.

  • Single Product Message: These give businesses a provision to share messages with a single product item from their inventory. 

  • Multi-Product Message: These give businesses a provision to share messages containing a selection of up to 30 items from their inventory. 

With such Interactive Messaging features, businesses can achieve significantly higher response rates and conversions compared to those that are text-based.

Watch the video below, to see how you can leverage the power of WhatsApp’s Interactive Messages using Cognigy.AI to create a seamless and engaging customer experience. 


So what’s needed for this integration?

  • WhatsApp for Business Account (The video uses Tyntec) 

  • Cognigy.AI Free Trial Account