What Got you Here, Won’t Get you There - Insights from Kane Simms

Enterprises are continuously exploring innovative ways to enhance customer experiences and streamline operations. Conversational AI has emerged as a transformative technology in this realm, offering vast opportunities for businesses to engage with customers more effectively. Drawing insights from CEO & Founder of VUX World and AI Expert, Kane Simms’ speech at the Cognigy Experience Summit 2024, here’s a comprehensive guide for enterprises looking to advance their Conversational AI initiatives successfully.



"Stop really thinking about how to make this conversational, start thinking about how we fix the user journey, how we make effective streamlined journeys. And then what's the role of Conversational AI within that."

Kane Simms, Founder and CEO of VUX World


Embrace a Holistic Analytics Approach

To optimize Conversational AI initiatives, enterprises must adopt an advanced analytics strategy that encompasses business results, journey levels, and interaction levels. Analytics provide a granular view of how Conversational AI impacts business goals, including revenue generation, cost reduction, and productivity improvements. By analyzing customer journeys and interactions, businesses can identify areas of improvement, enhance personalization, and ultimately drive better outcomes.

Key Points:

  • Measure business impact: Focus on metrics like revenue generation, cost savings, and increased productivity.
  • Analyze customer journeys: Understand the broader context of customer interactions and measure loyalty, goal completion, and customer effort.
  • Optimize interactions: Ensure the Conversational AI system is fine-tuned for adoption, experience, and personalization.

Listen Across Channels

Enterprises should collect and analyze conversational data from all customer touchpoints. This involves understanding customer needs and preferences. This holistic view enables businesses to tailor their Conversational AI strategies to meet customer expectations effectively across all platforms.

Key Points:

  • Aggregate conversational data: Utilize AI for topic modeling and clustering to profile customer needs.
  • Tailor AI strategies: Develop Conversational AI solutions that align with customer preferences and behaviors identified across channels.

Focus on Value-Driven Automation

While automating conversations, it’s crucial to ensure that automation adds value to the customer journey. Not all interactions are best served by Conversational AI. Businesses should assess which parts of the customer journey can be enhanced through automation and focus on those. This approach helps in streamlining operations and improving customer satisfaction by providing timely and relevant assistance.

Key Points:

  • Identify automation opportunities: Use data-driven insights to determine where Conversational AI can enhance the customer journey.
  • Enhance customer experience: Prioritize automation in areas that improve accessibility, reduce effort, and increase engagement.

Redesign and Optimize Journeys

Advancing with Conversational AI is not just about implementing technology but also about rethinking and redesigning customer journeys. Enterprises should adopt a service design-led approach, focusing on identifying inefficiencies and redesigning processes to improve overall customer experience. This involves mapping out existing processes, identifying waste, and creating streamlined, efficient journeys.

Key Points:

  • Adopt a service design perspective: Focus on the end-to-end customer journey, not just the conversational interface.
  • Implement Lean Six Sigma principles: Identify and eliminate waste in processes to create more value for customers.
Bonus Tip: Prioritize Simple Journeys for Automation

Begin by automating straightforward customer inquiries and interactions. This is the low-hanging fruit; the questions that can be answered with content or intents that you already have self-service journeys for. These ‘Deflection’ use cases are the first level of maturity for AI automation, which will allow you to efficiently handle a significant volume of customer needs with minimal human intervention and little technical effort. As a result, your customer service agents will be freed up to tackle more complex and nuanced inquiries, which may not be as easily automated. This strategic focus ensures that your Conversational AI efforts yield immediate benefits in terms of efficiency and customer satisfaction, while also setting the stage for more sophisticated applications of AI in customer service. From there, as you mature, you’ll start to focus more on more advanced use cases and make your way up the DITAT conversational AI maturity scale to Interpreting, Transacting, Assisting and then Transforming. 

Engage Stakeholders and Foster Collaboration

Successful Conversational AI initiatives require the support and collaboration of various stakeholders within the organization. It’s essential to engage business leaders, IT, customer service, and other relevant departments from the outset. Collaborative efforts help in aligning Conversational AI projects with business objectives, ensuring a unified approach to enhancing customer experiences.

Key Points:

  • Secure executive buy-in: Demonstrate the business value of Conversational AI to gain support from senior management.
  • Foster cross-functional collaboration: Ensure alignment and cooperation among different departments for successful implementation and scaling.


Advancing with Conversational AI initiatives offers a promising avenue for enterprises to enhance customer experiences and achieve operational excellence. By focusing on analytics, listening across channels, prioritizing value-driven automation, redesigning customer journeys, and fostering collaboration, businesses can navigate the complexities of Conversational AI and harness its full potential. Embracing these strategies will not only improve customer engagement but also drive significant business growth and innovation.

Engaging with Conversational AI is a journey of continuous improvement and innovation. Enterprises that adopt a strategic, customer-centric approach to Conversational AI are poised to lead in the digital age, transforming challenges into opportunities for growth and success.


Watch the full presentation

Kane Simms_Vux World_Cognigy Experience Summit_Presentation


About Kane Simms:

Kane has been working with the world's leading brands on AI strategy for the previous half-decade. From voice assistants to chatbots, and anything that utilizes natural language processing. He is a Harvard Business Review-published author, has one of the top-rated business AI podcasts, and is a renowned figure in the AI community. In VUX World, Kane has built a media, events, and consultancy company that advises leaders and practitioners on how to implement AI effectively, offers end-to-end delivery of AI solutions, and practitioner training programs to upskill today's workforce for the future delivery of AI-powered customer experience. 

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