publication dateAug 9, 2018
reading time3 min

Whatsapp launches Business API

written by: Philipp Heltewig
Philipp is a German-Australian entrepreneur with profound technology experience working for companies in Europe, APAC and North America. Since 2016, Heltewig has been co-founder and CEO of Cognigy, focusing on the automation of customer and employee services through Conversational AI.

WhatsApp announced the launch of its Business API, which allows enterprises to connect with their customers over WhatsApp, similar to how enterprises are already using Facebook Messenger.whatsapp-1

This includes the ability to create chatbots and send messages in an automated fashion. Messages can contain text, but also media such as images, videos and audio, plus links and geo-locations.

Facebook, which owns WhatsApp, introduced a novel business model with the introduction of the WhatsApp for Business API, in which (according to their blog) "Businesses will pay to send certain messages so they are selective and your chats don't get cluttered".

Cognigy customers can leverage this functionality immediately, using Cognigy's generic REST endpoint. Coming with Cognigy.AI 3.1, we will provide a dedicated WhatsApp for Business endpoint and editing tools to allow marketers and customer service agents to leverage the full power of WhatsApp for Business without having to worry about the underlying technology.

Philipp Heltewig

Written by Philipp Heltewig

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